Many are of the view that confirmation emails are unnecessary. However, that’s not the case.
With an open rate of 65%, confirmation emails bring in high engagement. Simply defined, they are transactional emails that are triggered once a customer performs a specific action. These emails act as a reassurance that the action performed was successful.
Ideally, you should be sending emails for order, booking, subscription, and registration confirmations. Unfortunately, manually designing them is not only time-consuming but costly as well.
A smarter approach is to benefit from confirmation email templates. Refer to the below factors before selecting a template for confirmation emails.
How to Select the Best Confirmation Email Templates?
Summary Details
With confirmation emails, your customers expect to receive a summary of the action performed. Therefore, the template chosen should feature a content block that provides a breakdown of the items purchased or details for a registered event.
No matter the purpose, the summary section should be of a contrasting color from the background to stand out in the email. The confirmation email template selected should also include an embedded link that directs readers to a detailed description of their order purchase, for instance.
FAQ Links
Whenever money or personal information is involved, there are tons of questions. In the fast-paced environment of today, customers expect to receive answers to their queries instantly. In fact, more than 60% of customers rely on digital self-service tools, like a FAQ section, to settle their concerns.
Adding a few frequently asked questions within the email body is a sure way of increasing your customer’s confidence in your brand. You should opt for a confirmation email template that highlights these questions and directs readers to their respective answers.
CTA Button
A CTA button is one crucial element within a confirmation email template. Confirmation emails have a click-through rate of 17%, which proves readers are eager to take action.
Opt for a template that features an enticing CTA button or more if needed. The button should easily be identified and placed where the reader is most compelled to click on it.
Why Choose Unlayer?
Confirmation emails are vital for customer confidence and engagement. But do you have the time to make one from scratch whenever a customer takes action?
Confirmation email templates from Unlayer allow you to make beautiful-looking emails without needing any design or coding skills. Choose from a vast collection of 1000+ mobile-responsive templates that can be modified with the user-friendly drag and drop editor.
Create custom design blocks to save time in the future and gain instant feedback from peers. In addition, the templates can be integrated with landing and social media pages and can be exported to your favorite email service provider.
Start designing for free now!