If one industry depends heavily on email marketing, then it’s the education sector. Not only is it popular amongst the administration but students as well. In fact, 86% of students consider email as their preferred communication when interacting with colleges.
However, not all emails live up to the mark. Emails that are text-heavy and feature boring visuals are a hassle to read - even for stressed-out students waiting for a reply.
By choosing the right education email templates, you can be positive about students opening your emails each time.
Which Education Email Templates to Choose?
Designing engaging emails is made a piece of cake courtesy of education email templates. But which templates should you opt for? Consider the factors below;
Testimonials
People, on average, read 7 reviews before trusting a business with their money. The same applies when selecting one’s future high school or college. Testimonials from alumni, parents, and current students/employees are key when reaching out to prospects.
Text-based reviews are great, but video-based ones are even better. Consider templates that incorporate high-quality videos that display well on all screens, especially on mobile devices. Remember to add alt text to videos so that readers who’ve tuned their visuals off can see what the video entails.
Layout
Emails that only look good simply won’t do the trick. To truly convert, emails need to be well-designed but still provide meaningful information to students and corporate employees.
Choose those templates that feature an editable header. Consider adding the institute’s logo, call to action, contact details, relevant banner image, etc. Similarly, the footer of the email template should include important links to ensure readers are well-equipped with the information they need.
Custom Blocks
As an educationist, you’re constantly sending emails. From showing sports day highlights to course registrations, emails never stop.
To save time in the future, consider a template provider that lets you save custom blocks and tools. Therein, the templates chosen should add these personalized tools seamlessly. Hence, enabling you to create speedy emails by slightly tweaking the design.
Why Unlayer?
The education sector witnesses an open rate of 25%. But with Unlayer’s professional education email templates, you should anticipate a surge in the emails opened.
Unlayer is the best email design tool since it features;
A vast library of 1000+ mobile responsive templates
Drag and drop editor that modifies templates as per your brand
Reusable, custom blocks and tools to save time in the future
Collaborative features for instant feedback and approval
Personalized emails through merge tags
Integration with multiple email service providers
Unlayer lets you create beautiful-looking emails without needing any design or coding skills. Start for free now!