Did you know that 40% of employees straightaway ignore emails from HR?
Well, you can’t blame them.
Emails received from HR are usually long, wordy, and boring. But by using well-designed HR email templates, similar to what Unlayer has, you can be certain about your emails being read each time.
HR email templates are designed to make life easier for both HR and employees, both existing and potential. With so many templates available, it can be hard to filter out the good ones from the bad.
The following section explains the must-have elements you should be looking for in an HR email template.
Must-Have Elements of HR Email Templates
No matter which HR email templates you opt for, make sure they include the below must-have elements:
Attractive Banners
The header and footer within an HR email template should not only be attractive but include necessary information as well. This is especially important when targetting future employees.
The above-the-fold banner or email header must grab the reader’s attention since people spend 80% of their time looking at it. It should feature a mix of visual and textual content that attracts, informs, and persuades.
The footer must mention the company’s physical address, contact information, and social media handles. This ensures that the email came from a credible source.
CTA Buttons
Be it follow-up emails or employee engagement surveys, all embedded links should be in the form of call to action buttons.
Choose those templates that provide enticing CTA buttons which are mobile-responsive. As an HR individual, your job is to make lives easier for the people involved. If the CTA buttons don’t have a responsive design, your audience will have difficulty performing the action you want.
Personalized Content
Everyone loves feeling acknowledged. Opt for those HR email templates that let you add merge tags. You can then address your potential and existing employees with their first names or nicknames - whatever you please.
The HR email templates you select should also have dynamic content blocks. The latter displays different content to different employee segments. So, for instance, when sharing company policies, female employees are shown maternity leaves while male employees are shown paternity ones.
Why Choose Unlayer?
All the above-discussed must-have elements, and many more, are present in the HR email templates provided by Unlayer.
With Unlayer, you can create impactful HR emails without needing any design or coding skills. Explore our library of more than 1000+ mobile-responsive templates. Add and remove elements through the user-friendly drag and drop editor.
You can personalize emails by adding merge tags and save design blocks, like email footers, for future use. Ask for your management’s feedback directly through the studio and seamlessly export to your preferred email service providers. Beautiful-looking HR emails are just a click away. Start designing for free now.