Are you a manufacturing business looking to increase your clientele and revenue? If yes, then sending emails created through manufacturing email templates is your best bet for achieving these goals.
The truth is that email marketing is a powerful marketing channel even in today’s day and age. Not only is it popular among brands but customers alike since 99% of users check their emails each day.
Email marketing for manufacturing is beneficial, we’ve already concluded that but not every email impresses and, importantly, converts. Those designed using manufacturing email templates have a greater chance of leaving a lasting impact.
When selecting a template, make sure the following elements are included in them.
Essential Elements in Manufacturing Email Templates to Consider
Making a choice is difficult, especially when you’re offered lots of options. If you find yourself in a similar boat, the following elements will help you differentiate the hits from the misses.
Personalization Features
If you truly want prospects to reply to you and take a desired action, you must offer them personalized experiences.
The easiest way to do so is by using merge tags. Opt for a manufacturing email template that lets you include merge tags to address prospects with their first names, send targeted offers based on their location, or leverage any other unique user data as per email/message need.
Call To Action Buttons
Irrespective of whether you’re a B2B or B2C company, your manufacturing email template must feature a click-worthy call to action button (or more).
Decide which action you want your prospect to take and then include that in the call to action button’s copy. Ensure the latter stands out against the email background color and is positioned at a place where your audience is more likely to click on it.
Balanced Layout
Manufacturing emails usually include lots of information, be it through copy, visuals, or both. To make your design digestible, your manufacturing email template must have a balanced layout. There should be sufficient negative space, and text should be displayed from left to right. No matter the layout style, it should be optimized for mobiles as well.
Why Choose Unlayer for Manufacturing Email Templates?
Unlayer should be your first choice when choosing manufacturing email templates. Why so? Because the gallery of 1000+ email templates provides responsive designs that get both conversions and compliments.
You can personalize emails through merge tags and embed different visual elements without drastically increasing the email size. You can share your email designs with your colleagues and clients for instant feedback and integrate these templates with top email service providers, including HubSpot and Mailchimp.
Start designing now with a free 14-day trial.