Would you rather retain an existing customer or acquire a new one?
Studies show that it is 16 times more costly to build long-term relationships with new customers than current ones. One effective way to retain them is by sending notification emails.
You should be sending notification emails whenever there is a need to update your customers. These consistent notifications remind them about your brand and invite them to engage. Hence, strengthening your relationship with them.
However, notification emails need to be attention-grabbing for them to be opened. You can design impactful emails through notification email templates.
Selecting the Best Notification Email Templates
With so many templates to choose from, which deserves your final commitment? Consider the below factors for selecting the best notification email templates.
Design Blocks
You don’t create one notification email and call it a day. Designing multiple notification emails is a time-consuming process. Save time by creating and saving custom design blocks.
These blocks can be added through a drag and drop editor for any template that you modify in the future. Hence, enabling you to create well-designed notification emails within a matter of minutes.
Personalization
72% of customers only interact with marketing messages that are personalized to them. Notification emails should mimic a one-on-one conversation. You should be on the lookout for merge tags that lets you address your customers with their names instead of a generic greeting.
The template chosen should also include dynamic content blocks. The latter sends emails to customers that are relevant to them, their preferences, and usage patterns.
Brand Relevant
All emails you send should be relevant to your brand. Notification emails are no exception.
The overall brand style should be maintained. For example, if your brand features a minimalist design, opt for a notification email template along the same lines. The templates chosen should also include links to your social media and landing pages in the form of attractive buttons.
Why Unlayer?
Unlayer is the best email design tool for notification email templates. Choose from a library of 1000+ mobile-responsive templates and customize them through the user-friendly drag and drop editor.
Add merge tags to personalize emails and create custom blocks to save time in the future. Gain your peer’s seal of approval instantly through the online studio. You can also export these templates to your favorite email service provider, including Gmail, Hubspot, and Campaign Monitor. All templates have been tested on Litmus and Email on Acid, so you can be certain that emails display well on different email clients.
Sign up now to design impactful notification emails.