Planning to clear unsold stocks, earn some extra bucks, or beat your competitors? A product promotional campaign is what you need.
And what’s the best channel to promote your products? Email marketing! This is not all hearsay, as 61% of subscribers prefer to receive promotional emails each week.
But not every promotional email will give you the results you’re looking for. Only those designed well, sent at the right time, and personalized to different segments will achieve supremacy.
For the design aspect, we suggest you use product promotion email templates. They’ll cut your cost and time to design attractive emails in half. But don’t just choose any template, make sure it has the following elements.
Must-Have Elements in Product Promotion Email Templates
Promotional emails must be designed so well that your subscribers take the time to read your email and take the desired action. But for that to happen, you need to select a template worthy of attention.
Make sure the product promotion email template you choose has the following elements;
Urgency creating factors
To encourage your subscribers to act, you must play with their FOMO or fear of missing out. The template must have elements that instill a sense of urgency through countdown timers and words/phrases like limited-time, till stocks last, now or never, etc.
Interactive elements
You’re not the only one sending promotional emails to your subscribers. Stand out from the crowd by choosing a product promotion email template that features interactive elements.
Embed a video or gamify your emails, just make sure that the interactive element highlights the product you’re promoting.
Cohesive layout
Make your emails bold or opt for a minimalist design, the final version must appear balanced.
But what do we exactly mean by a cohesive layout? Your product promotion email template must have adequate negative space, a mix of visual and textual elements, and a similar-colored background.
Responsive design
Product promotional emails are not like welcome emails - you don’t just send one and call it a day. You have to send multiple promotional emails in a month or even a week if a holiday is near. Don’t expect your readers to open their laptops to read your emails.
Your product promotional email templates must appear well on mobile devices, or you’re at risk of losing potential paying customers.
Select the Best Product Promotion Email Templates at Unlayer
You don’t need to look elsewhere to find attractive product promotion email templates since Unlayer is what you need.
Unlayer should be your first choice because you can;
Choose from 1,000+ responsive email templates
Customize templates through drag and drop
Personalize emails using merge tags
Save custom blocks to reuse in future
Collaborate with team members through the studio
Integrate templates with your email service provider
Excited to start designing? Begin your free 14-day trial now!